Pricing Strategies for Value

In many ways pricing is the most important determinant of shareholder value. For a typical company a 5% price increase will boost operating profits by more than 50%. It is the only element of the marketing-mix that directly produces revenue. Price changes have a much greater short term impact on both profits and sales than do advertising and other marketing-mix changes. Despite the importance of pricing few organisations implement effective price strategies.

Third Eye can help you develop effective value-based pricing strategies. We will show you how your current pricing decisions are impacting your business results and explain how to strengthen your approaches to price implementation. We can help you make more effective price decisions, outline key issues in designing product-line, customised, international and promotional pricing policies. We will show you how to plan price changes and manage pricing to ensure effective price realisation.

Client Value

• Brand reinforcement through value based pricing.
• Enhanced bottom line results in increased shareholder value.
• Greater confidence in pricing decisions.
• Increased customer loyalty and barriers to competitive entry.