A. The Problem

There appears to be no market today without intense competitive pressures. What is more, the greatest competitive pressures occur with the 20% of an organisation’s products that deliver 80% of the organisation’s returns, those “bread and Butter” products. Winning or just maintaining sales in such markets results in lower prices and reduced profits. At a 30% gross margin a 1% decline in price results in an approximate decline of 7% in the bottom line!

B. The Solution

Third Eye can help you review and redefine your competitive advantage. Our In-Focus Workshops™ and 20/20 Vision Coaching Programmes™ will help you to analyse your markets and focus on the most attractive segments. Sometimes the “best offence is a good defense”. We will show you how to enhance your competitive position to better leverage your strengths and avoid destructive head-to-head competition. We will help you to understand pricing strategies that maximise value. We will help you build customer loyalty and increase the barriers to competitive entry. Our approach is practical and action oriented, delivered in a “hands-on” experiential manner and tailored to your specific business situation.